Playmear Blog

Month: June 2015

Playmear.com in e27, Echelon Asia Summit Singapore 2015, June 23 – 24

Playmear.com was honoured to have been selected as Malaysia’s MaGIC Top 15 Startups for Echelon Asia Summit Singapore 2015! We are delighted to have been selected and being able to showcase Playmear.com to the Singaporeans and the global audience there with MaGIC.

E27’s Echelon Asia Summit Singapore boast a wide array of audiences with more than 2500 spanning from across Asia with investors, business partners and startups from Japan, Taiwan, China, Singapore, Malaysia, Thailand, Bangladesh and more!

Some little meaning behind the word of MaGIC or “Malaysian Global Innovation & Creativity Centre” headed by the Ministry of Finance of Malaysia and helmed by Cheryl Yeoh and the amazing teammates such as Warren Leow, Evelynn and much more at MaGIC Cyberjaya!

Playmear.com e27 echelon singapore

 

The Journey to Singapore Starts at 3AM Penang Time. 

5AM Flight to MaGIC!

5AM Flight to MaGIC!

Playmear being based in Penang would need Alvin Ooi & Iz Phang to get up at 3AM and be ready for the plane to Kuala Lumpur International Airport (KLIA). We packed our bags and got into the plane at 5.50AM which allows us to reach KLIA by 6.30AM. Just in time for the Rush Hour, we hop a ride through GrabTaxi and reached MaGIC at 8AM, making us one of the first few to reach MaGIC.

Alas, we have started our journey to Singapore at 9am, The bus was quickly filled with our bags and promotional items! We then proceed on riding it to the Echelon with bustling activities from within the bus with chatters and discussion.

We arrived in Singapore at 4pm and after a brief and quick check-in into the Hotel Capri beside the Singapore Expo, we proceeded to setting up our booth at the event space. We also managed to register first on 22nd to avoid the morning rush that have happened in Tech in Asia’s conference.

Day ONE 22nd June 2015

Playmear

We are ready for the crowd! However we find the Malaysian Pavillion placement a little awkward with it being placed at the end of the expo, although its infront of the conference hall. The crowd did start to warm up at 11am and we didnt even have the time to drink and eat our lunch.

Experiences on the first day was overwhelming and as we forge alliances with market partners and also introduction to possible investors, we’d like to say the event was very diverse and having met so many different types of industry and market leaders such as SPH, Media Prima, and companies from Bangladesh, Thailand and more!

Alvin Ooi speaking to enthusiasts!

Alvin Ooi speaking to enthusiasts! *eyes closed* hehe.

As there are more and more interested parties approaching the booth and the response was amazing! People from around Asia couldn’t believe their eyes that there is so much exciting startups from Asia and especially Malaysia. People from Kazakhstan was talking to Alvin Ooi on how to use the Playme AR Creator.

Intrigued by the content!

Intrigued by the content!

We met many curious and also AR partners that will be forged along the way, including from Bangladesh, Thailand and also Taiwan! The crowd on day one and day two was very much different and this is a good thing, having two different segments is always better than same one.

Next comes the wefie of MaGIC and Startups!

Playmear Wefie

Playmear MaGIC & Startups Wefie

The whole group was a lively one and it helps brighten the Malaysian Pavillion and some experience that we found is that the more enthusiast we are about our product the better it helps to influence others and ahem investors! We also notice that sometimes not all investors will visit the booth of every startups so do make sure to walk around the event with your name card ready and stop any investors that may be walking around the event. We managed to grab  a couple of would be investors contacts through this method.

Cheryl Yeoh's War Stories

Cheryl Yeoh’s War Stories

Before ending Day One, Cheryl Yeoh CEO of MaGIC sat down and opened a round sharing session with the startups and was listening to Giden Lim from Bloomthis to know what situation they are and how she can help them out. She then shares her startup war story which i feel really relates to how many of us are feeling at the moment. She mentioned a few things, make sure your startup have enough runway to last, at least 6 months of runway and make sure to list out your List A, B, and C investor list before hunting down any investors and blindly wasting time at the wrong investor. She shared that value and mystique goes hand in hand, startups have to generate buzz of themselves and also think of it as value proposition whereby startups are the prize and how to make investors keen to invest in us! Things such as traction, monthly active users, revenue, and growth are the beautiful traits in this startup ecosystem! So work on them while keeping the investors updated to the situation so that closing a round is possible in 2-3 months time!

We end the day with a meeting for the top 15 to pitch in a private event for investors. Hope Playmear.com can raise funds soon!

Shussh meeting time with Evelyn!

Shussh meeting time with Evelynn!

The day ended with this meeting and Evelyn was like our group leader, leading us with the schedules and know-hows! Thanks Evelyn! We ended the day with a bang and Day Two will get even better!

Day TWO 23 June 2015

We had a light morning breakfast and resume our conference day with a light bread and 2 half boiled eggs! Today was the day where i learnt that having an awesome friendship among startup leaders are what helps us to grow more, they’ve been through and gone through experiences and can relate to us more easily. Ray Chung from Wonderlist is someone i like to give thanks and with his guidance on how to explain your valuation and proper visioning, he really did helped us to grow alot in the span of two days!

Ray Chung from Wonderlist

Ray Chung from Wonderlist

The amazing friend that was helping guide me throughout the conversation and when a man is really kind, he gives. Ray taught me the lesson from a financial background perspective, being a financial graduate himself and also years of experience as a real estate agent. He said “Prepare on the how and what you want to spend with the investment and be sure to prepare an end goal for your investors” and taught me how to prepare by aiming how many paid users by 1 year time and what is the value it provides in a year. He also mentioned that “Investors don’t want to be there when you made it, they wanna follow you on the journey to IPO or EXIT, you got to show them a destination with statistics (traction) or (validation).” Thank you bro!

Iz, Alvin and Giden!

Iz, Alvin and Giden!

The next one on the list is Bloomthis co-founder Giden Lim whom we find very respectable as he managed to grow his startup on a 300% growth in 2 months time. He shows the sales record and its coming in at the same day on Day Two! He taught us how he grew his startup with just social media, blogging, guest blog by a local blog star and also being active on Instagram which is where most of his clients are! This gives me the motivation that we’re moving towards the right direction and i will also be sharing Playme AR’s learning and journey of earning our first 1000 users!

Invest on Board by Turkish Airlines

Invest on Board by Turkish Airlines

Next stop a impromptu video interview with the Turkish Airlines “Invest On Board” where they collect videos of startups and showcase them to potential investors flying with Turkish Airlines. Alvin Ooi did the interview for Playmear.com and Ray managed to submit his video interview as well. This was then proceeded into our next investment pitch of 3 minutes of pitch and also 1 minute for questions.

Printcious Twins!

Printcious Twins!

The pitch went well and many of the Malaysian startups did their best explaining their startups and many great and funny ones. One particularly stand out is Vincent Tong’s Printcious.com which focus on DIY gift printing platform that are able to print anything from mugs, t-shirts and much more! Expect something exciting from the Printcious guys with PlaymeAR soon!

Winners of Echelon 2015!

Winners of Echelon 2015!

The event went well into the evening and as the two day Echelon event comes to an end, there is the announcement of the Echelon Winners of 2015! Three startups from Asia won the event with PawnHero representing Philippines, myRealTrip representing South Korea, and ChaseFutures representing Malaysia!

Christy from ChristyNg.com

Christy from ChristyNg.com

Imagine meeting some of Malaysia’s heavyweight startups such as ChristyNg.com! She’s an amazing lady with amazing vision to revolutionise the women shoes industry with her designer made shoes and not to mention Do It Yourself shoes!

thelorry.com

thelorry.com

Featuring thelorry.com which has made revenue early on and has grown in KL and neighbouring cities! We did not manage to connect but we do know they are kicking *censored* in the logistics industry in Malaysia! Great to provide such a service that allows people to schedule and hire lorries for transportation and daily business logistics!

After Party of Day Two!

After Party of Day Two!

Every event is not complete without a proper after party! This was no different as well! The last night after party was a blast to remember by and just by looking at the queue to the club shows the full house event!

Supper session with Warren!

Supper session with Warren!

The days in Singapore also won’t be complete without a mamak supper session with the great people! Warren Leow from MaGIC leads the round into a surprisingly good supper food, *i guess we were too hungry after the setting up and networking session!*

Partnerships in Singapore

Partnerships in Singapore

Partnership in Singapore 2

Partnership in Singapore 2

Partnerships in Singapore being pushed forward with Jong Kim and Tom, both awesome people from Singapore and fascinating thing is they all met Iz Phang before in Penang, Malaysia!

Well guys, that was the last night at Singapore and the next day was some light breakfast with future Singapore Partners for PlaymeAR.com and also catchup with fellow MaGIC at our usual morning kopitiam with Ray Chung from Wonderlist, Giden Lim from Bloomthis, and Abner from Postoexpress!

See you guys!
Alvin Ooi
Playmear.com
“Simple Augmented Reality Online Software”

Giving Life to Prints.

Can Augmented Reality be used in Marketing Campaigns

So you have heard of Augmented Reality also known as AR or even seen what Augmented Reality “AR” is. Well if you don’t to many of those that still clueless what augmented reality is then you should read on. It’s normal as statistics have shown that Augmented Reality apps is only about less than 100 million in total overall in global reach therefore it isn’t weird that many still don’t know what is augmented reality. Some that seen this will lament that it is a improved version of QR codes which is not the same thing. Its almost like comparing apples and oranges. QR codes uses image recognition technology the same as augmented reality does but Playme’s AR functions different is that it allows virtual overlays of digital content over the reality view such as pictures below. 

Playme AR App - Overlaying the Digital over Reality.

Playme AR App – Overlaying the Digital over Reality.

As the world is getting hyped up with mobile & digital marketing, don’t forget that augmented reality can provide a lot of content into your marketing arsenal. Do take notice that many of the marketing still features print advertising over the forms of just paper, such as mugs, caps, magazines, posters and much more! As Pitney Bowes survey, a rough 76% of small businesses say their ideal marketing strategy would involve a combination of both print and digital marketing.

From our experience, it appears marketers are not so sure with the possible applications of augmented reality and the benefits it can bring to existing print marketing strategies and also its engagement levels to improve brand awareness. This is also the few reasons why Playme AR decided to write this post and content.

If your brand has offline presence such as shops, retails, or events, Augmented Reality can really be used to enhance the print marketing tools of your flyers, brochures, banners and billboards and enhances your marketing campaign out. 

So… What is Augmented Reality?

 

Augmented Reality is as the name suggested, augmenting the reality around us. To put it into geek terms, it is to overlay a digitalised / digitalized material that is superimposed or floats on top of any physical prints or objects. This technology was first mentioned of by L. Frank Baum back in 1901, and was further developed by Steve Mann in 1980s and was called Augmediated Reality whereby he created a glass called EyeTap.

It is not until Hirokazu Kato, a Japanese created the open-sourced ‘ARToolKit‘ back in the early 2000’s that allow developers and engineers to combined digital graphics on top of the reality world.

View a sample video of Playme AR in action and augmented reality in tourism or art galleries to be exact.

Augmented Reality connect Digital Online with Offline World

On the years when QR Codes dominates the print world, nowadays the world is getting shifted by augmented reality scanners and it is formed with several Augmented Reality software providers. Many of which are solving a certain niche problems and offering variety of solutions to the industry. Augmented Reality apps allows users or business to connect their prints with virtual content and gaining analytics in the same time to monitor the offline campaigns.

As marketing is becoming more and more dense, it is hard to compete in the world without offering engagement or content to users and many have voiced that they are churning out 70% more content compared to last year as mentioned by Content Marketing Institute.

Print or Offline Promotion

Print or Offline Promotion

Print is shown to be on second placing with the good form of other ways to promote brands to consumers and many are investing heavily on videos, contents, high engaging contents and even interactive contents! It is also estimated that in 2015 around $18.5 billion will be spent on digital and online media, it will be surpassing all other mediums (The Guardian). Having Augmented Reality increasing the interactivity and bringing digital media to the world of prints around the world. As seen from the different aspects of advertising and promotion, having presence in the physical world still holds value and important element for branding

Such statistics shows the need for an more engaging approach to showcasing your product or services and the rise of media consuming is higher now than ever before with 44.9% spent on media in a day (eMarketer).

Consumers in the 21st century are more tech savvy than generations before, so this is how Augmented Reality can be brought into the marketing campaign to bridge the gap have long poison the prints as a disadvantage position against digital mediums. It works with smartphones and mobile devices which allows the Augmented Reality apps enriching the print experience and faster connectivity to more readily available content.

A great example is how Augmented Reality is used to bring alive the classic Moby Dick books for children to better illustrate the story and imagination!

Moby Dick Augmented Reality

Moby Dick Augmented Reality

Note: We at Playme AR would like to express that Augmented Reality is not full solid replacement for all your marketing activities and it should be considered as one of the marketing arsenal to enhancing your marketing content to your audience. It is a digital media investment and not a hype!

How To Apply Augmented Reality To Your Marketing Campaigns

The unlimited possibilities of Augmented Reality only means that the applications are by your creativity and imagination! Once you know the basics of the marketing objectives and the possibilities of Augmented Reality you can work towards such specifics objectivies.  Augmented Reality can be used to enhance your product information, promotion of a brand new product, increase in sales or marketing a particular services.

Here’s a 5 examples of Augmented Reality Ideas with Playme AR Creator.

1. Augmented Reality Video –  Instant Trailer of New Products/Services.

Video is fast becoming the medium for content showcase and also good form for explanation of the products and services. Most business have at least created one video for their business and most are left in Youtube, Facebook or Vimeo collecting dust without promotion.  Many businesses have presence offline and forms of sales pitch are in brochures, flyers or posters. These can allow marketers to bring their videos onto the physical presence of their retail and prints.

Simplon Line in Switzerland (by Arjan den Boer)

Simplon Line in Switzerland (by Arjan den Boer)

If your business have flyers, brochures, posters and prints advertising, AR can help in bridging the offline and online gap thus increasing the value of the print media. This can be enhanced with AR video to showcase the product story or even a slight tease of what the product can do to solve their problems. This can also be enhance to bring users to a landing page of your product and convert them into joining a newsletter or signup for the new property project. It is also great to use as an extension of a bigger marketing campaign that compasses of digital and offline presence.

2. Hologram Sales Woman to showcase Property & Products

We have heard how Microsoft Hololens can change the world works in the future. Lets not wait and get to it now, Augmented Reality Apps such as Playme AR App can allow marketers to present their real life sales team over the product or sales brochure.

Hologram Sales Girl

Hologram Sales Girl

Customers may take their time to enjoy the content and enjoy the engaging hologram sales person over a period of time. Many clients prefer a hardcopy to ensure a valid and solid presence of the brand, which can be used to refer later on. Marketers can take this future with adding a Hologram to explain the products and even showcasing a real life client hologram with testimonials.

Buttons can be added to bring customers to landing page, checkout pages, or call button to the helpdesk for more information!

3. Adding A 3D Asset To Your Print Materials (Flyers, Brochure, Poster).

Real estate industries love this! Remember the days of bulky modelled buildings and the hassle of moving it around once it is assembled? Not to mention expensive to build for each project, what if Augmented Reality can extend that reach to each and every property brochures and flyers of the project?

Real Estate Augmented Reality

Real Estate Augmented Reality

Potential customers can now show their partners the look and feel of the property at anytime without the need for going over to the showcase units to view a glimpse of their dream house or property. Augmented Reality has disrupt how real estate selling is going to be in the years to come. These 3D application is not only restricted to properties and real estate as other industries can use the 3D to showcase the products, parts or items effectively! There are many brands that have used 3D augmented reality in their marketing with Lego, Mitsubishi and many more!

4. Augmented Reality 360 Degree View on Tourism, Real Estate, and Much More!

Have you ever wondered why tour agencies advertise with the destination in mind? It is to entice you feel as if you are there and also to give you a glimpse of what it could be like being there in the destination sipping margaritas and sunny beach!

Augmented Reality Apps can now give business a more bang for the buck with the 360 degree view functionality overlaying their existing print advertising and allowing more business to be more immersive than just a regular picture of the Hawaii beaches and Penthouse interior look.

360 Degree View

360 Degree View

The application can also give users a glimpse of the area they are going into before purchasing the travel package, or even the property itself, or the interior design that is computer generated before choosing the wrong design. This is also one of the marketing tactics of “try first, buy later” memo that allows users to feel how certain things look like before deciding and purchasing.

Augmented Reality 360 Degree View can be utilized in many industry such as tourism, business, real estate, interior design, theme parks, and much more!

5. Augmented Reality in Events & Showcases

Have you seen in shopping malls where public users play with a big LED screens that showcase a different reality than what they are standing? The National Geographic popularise this idea with creative animations and promoting the brands dominance over the nature and its expertise in nature documentaries.

National Geographic AR

National Geographic AR

Augmented Reality Kiosks

Augmented Reality Kiosks

Augmented Reality in events has many functions and comes in great size and content. Big business can use augmented reality interactivity as a crowd grabber in public spaces and also to launch great marketing campaigns across all areas.

 

Are You Ready For Your Augmented Reality Marketing?

This is our thoughts and ideas in creatively creating proper Augmented Reality Apps and ideas that is not only gimmicky but with a marketing purpose. We at Playme AR are really interested in what you can share and ideas.

If you believe AR can help in your marketing campaign and is looking to integrate this into your marketing strategy, feel free to contact us!

We do custom Augmented Reality Apps, and also Playme AR Creator that is our very own Simple Augmented Reality Creator Software which allows users to create their own Augmented Reality experiences over our Web AR Creator. 

Psst. Pardon our self promotion.

Well,  See you guys soon!
Playme AR Team.

Do-It-Yourself Souvenir Gift Printing Set

Have you ever wondered how mugs and t-shirt have pictures that are hot-printed into them? DIYPrintingSuppy.com has been around for quite sometime and they are known for their do-it-yourself type of printing products and supplies. Imagine if you can have your own Souvenir Gift Printing Set and do it yourself for your friends and family! 

DIY Printing Set

DIY Printing Set

Gifts printing were previously thought be industrial made only, but now it is as simple as purchasing a set of printing set and supplies. You can also see the mug printing machine that is simple to implement into any rounded surface. The printing machine can also print on phone casing and all memorable items!

Iphone Casing

Iphone Casing

Another example of DIYPrintingsupply.com that just printed the images and photos onto an iphone casing. There is a few ways to printing the images onto different surfaces. How do you print images onto different surfaces? I will share with you the different methods on printing onto t-shirts and much more. 

Sublimation Printing:

Sublimation printing allows you to apply the inks through high temperature & pressure in 1 minute onto dryfit, jersey, polyester, microfiber and etc. It can also be used on coated surface such as coated mugs, plates and much more. Sublimation printing uses the sublimation ink & also sublimation paper in the printing process. 

Check out the video from DIYPrintingsupply.com.

 

Transfer Printing:

This is probably the more common on fabrics such as polyester tee, caps, cotton tees and etc. This method uses a printing style that uses the pigment ink and transfer paper in the process to transfer the design onto the fabric surface. Transfer papers comes in two different types which are separated by a light-based for white colour T-shirts and dark-based transfer paper for colour T-shirts. We were told from DIYPrintingsupply.com that they uses ATT brands original transfer paper. 

Check out how to transfer printing:

 

Vinyl Printing: 

Vinyl is also another famous method used on different type of materials and is somehow similar that it uses its own vinyl transfer films such as PUGlitterReflective, Hologram or Flock types of materials. Vinyl printing is usually limited to a colour of printing. The steps are such; artwork is designed then outline is sent to a vinyl cutter/plotter to cut. Next step would be to remove the unwanted vinyl to be heated onto the fabric. 

Check this video for Vinyl Printing:


So feel free to contact DIYPrintingSupply.com for the starter pack for your family to enjoy together or even for your particular school and also colleges. Having such machine can help in fundraising for a certain campaign as the need is only manual labour and initial investment. Hope you enjoy yourselves and talk to you guys soon!

 

 

10 Cool Free Fonts Designers Use!

It goes without saying that when a designer designs, they design with a certain set of tools they are accustom to and familiar with,  so these are some of the fonts we’ve discover to be just that set of tools!

I also notice that the right font choice makes things easier and conveys different sets of feelings according to the images. Don’t worry, we at Playmear have been using some of these free fonts for sometime and we’d like to share what we’ve been using to you guys!

Websites, posters, brochures that have the right set of free fonts and typography generally speaks better messages compared to a more wrong tone sets of fonts. Here are some examples of fonts we at Playme AR used and also from a set of polls we asked fellow designers from academies and online. 

 

10 best free fonts

Font

These are some of the fonts frequently used by Playme AR team and also trending fonts that are found in CreativeBloq,  Pickcrew, and Hongkiat. A note, Pickcrew are the guys that created the 10 High Resolution Stock Photos that are free for use every day called Unsplash

10 BEST FREE FONTS

MYRIAD PRO

Myriad Pro Font

Myriad Pro Font

Myriad Pro was designed by Robert Slimbach & Carol Twombly, It is widely use by all designers from web to papers and banners. It has a warm and makes sense to the eyes as results from the humanistic placement of the letter proportions and design details. Myriad was design to have clean open shapes and precise letter fit. It works great with simple art direction and status quo. 

ROBOTO SLAB

Roboto Slab

Roboto Slab

Roboto Slab was created by Christian Robertson, with the intention to be geometrical and also at the same time featuring friendly and smooth curves. The font made with the sense of being discipline and uniform, which makes them look natural to the eyes. Mainly used to showcase a difference to standards and uniqueness to the human eyes. Roboto Slab is the serious yet fun looking that is a free font. 

LATO

lato font

lato font

Lato is the font that was coined and created by Łukasz Dziedzic in the summer of 2010. The sans serif typeface family is made in Warsaw and “Lato” means “Summer” in Polish. With the support from Google, Lato family typeface is now under the Open Font License. He made this font to conceive as a set of corporate fonts for a large client which in the end went in a different style direction.  Playme AR uses this font a lot for corporate and also serious yet happy tone. This is a free font used by many designers across the world.

OSWALD

Oswald

Oswald

Oswald is a free font that is created by Vernon Adams. It is a rework of the classical style of ‘Alternate Gothic’ of sans serif typeface. Its character have been reformed for better fit and also re-drawn to match the pixel grid of our daily standard digital screens. Oswald is made to be a free font and was intended to use by web browsers on desktops, laptops, and mobile devices. Playme uses Oswald in many of our proposals. It is updated in September 2012 after many users’ feedback to add glyph refinements and also tighter spacing and kerning. 

Museo Slab

museo slab

museo slab

Museo Slab is a very robust slab serif that is coupled with the well-known Museo. It can do many nice type tricks on its own and was designed by Jos Buivenga in Arnhem. He founded Font Foundry in 2004 and is most known for making his Museo font family.

BEBAS NEUE

Bebas Neue Font

Bebas Neue Font

Bebas Neue is an open source based typefont and was released in 2005. It was created by Ryoichi Tsunekawa and has since grown to be somewhat of a “Free” Helvetica. This font was published as a free font by the Dharma Type Foundry. 

Tikal Sans

Tikal Sans

tikal sans

Tikal Sans is a Mayan inspired sharp-ended strokes with influence from the South American civilization glyphs. Latinotype Foundry gave this font a direction for friendly appeal and its thickness for maximum versatility.
It is a free font but only available in medium and medium italic. 

UBUNTU

Ubuntu

Ubuntu

 

The Ubuntu Font Family are sets of matching open fonts developed during 2010-2011. It was developed with funds from Canonical Ltd on behalf of the Ubuntu project. This technical font design is undertaken by Dalton Maag and implemented by him. This font is sexy yet serious at the same time and is also a free font under the google font program. 

DROID SANS

Droid Sans

Droid Sans

A humanist sans serif typeface that is designed by Steve Matteson. Steve is type director of Ascender Corp and Droid Sans was created and optimised for maximum reading even at small sizes user interfaces. Its main intended for menus on mobile phone screens and also small devices. It was also designed with Android in mind hence the Android-referencing name. It is a free font for designers to use in their web designs and mobile designs.

KREON

Kreon Font

Kreon

The font where Playme AR team loves to use as the typography for our brochure and flyers.  Kreon is a free font that was designed to suit magazine, news and brochures as well as blogs. This happy looking serif is designed by Julia Petretta with a slight slab feel to it. Its low-contrast letterforms and balanced form allows it to convey the personality of a more neutral typewriter and also giving the  feeling that is ideal for headlines.

CONCLUSION

These are some of the fonts our Playme AR Designer teams frequently uses and also most of other designers have in their typography arsenal. What works best for which situation and also what is best for certain platforms all depends on the mood that you want to create. We believe some fonts work best for certain situation and others work best to capture attention. Do let the team know what works best for you and why you think so in the comments below!

Psst, we’d love to know more of what others feel is good as well! 😛

Thank you for reading and hope you find this informational! 

© 2017 Playme AR

Theme by Anders NorenUp ↑