Playmear Blog

Month: July 2015

20 Digital Marketing Tools that helps Online Marketers

Digital Marketing is very rooted into online businesses and to the businesses that rely heavily on online for revenue and business. We’ve break this article into 3 parts that allows easier tools for online marketers or even any individual marketers from home that needs that extra tools to help enhance their online business.  We will focus on 3 main core ideas we believe is essential for everyone to start first with online marketing.

3 Categories:

• Email Marketing

• Content Curation

• Content Creation

• Keyword Research

• Website Analytics Tool

Each category has 3 tools Playme AR team personally tried, heard reviews from first-hand clients or testimonials from others. We hope you can use them to further improve your business anid also to engage  in the online world more effectively. We shall start with the first category that we felt is very important to us and top the list. *The order does not signify importance*

email-marketing-playmear

Email Marketing

Email Marketing is still one of the best targeted platform to reaching out to clients and also businesses that can amass huge lists of very targeted and passionate emails (users) usually command a high converting sales rate due to the lists being very interested in the solution/product. Email Marketing is used in everyday life and with the age of mobile and internat chat apps such as FB Messenger, Whatsapp, Viber and many more Email Marketing still hold a huge deal since the first email was sent in 1971.

1. MailChimp

MailChimp has come a long way since its inception years back fighting in the email marketing space with players such as GetResponse, Aweber and many more. Today it is one of the most advance email marketing platform on the market. MailChimp’s ease of use and also simple platform struct allows amateur email maketers to get it up and running within 10 minutes.

2. Emma

While MailChimp is a very DIY email marketing system, Emma (abbreviation for email marketing) wants to make sure your always well covered with their known very amazing customer service. They are known for the fact they will assist you hands-on and is very good for busy or new email marketers!

3. Marketo

More advance email marketers should be familiar with Marketo, a platform that allows users to combine email into their entire automated marketing campaigns and also email marketing is not to be considered as the only part of a whole strategy as it is by itself a delicate strategy. Marketo is one of the few platforms that unify all marketing channels.

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Content Creation

Content is king, everyone know that it is important but whats more interesting is how do you come out with content? Beautiful as well to be able to share with your fans and followers. There are so many formats for content creators to go with such as infographics, blogs, videos and graphics. The biggest dilemma many face is missing one of the other elements. One can have a great blog but measly looking graphics which turn off readers. Thats why we decided to list our top favorites in this list.

4. Canva

This is an amazing web-based design tool that allows any average joe to create unique images to share on their blogs, social network, website, and more! Canva is very intuitive and allow users to create completely unique images from nothing or to improve self-uploaded photos. Its stock photos are available for only $1 a piece. Handy tool for social media images to use its ready made templates.

5. Piktochart

Another great web-based design tool is Piktochart which allow users to easily create beautiful infographics with exciting database of designs and items. The visual makes it much easier to add and edit statistical information and without worrying about design and time-consuming communication with designers.

6. Shakr

Video creation can never be easier with Shakr, a web-based video editing tool with categorical themes and templates readily available for you to add photos and scenes into the moving templated videos. This is helpful to create a more engaging content and make them easily available through your social media, blog and much more!

content-curation-playmear

Content Curation

Information, Content, A grade insights… An experience content creator will share the pain of always having to find time and to create exceptional content at almost most of the time. It is always best to have a few site of content curation tools or websites to help fill in some moment of blankness.

7. Feedly

There is so many blogs, websites, news and person to follow that it makes it hard to keep track all of them in your bookmark. Feedly makes it easy by allowing you to follow those sites and get all content in one single platform. They have many other categories and you can sort them out accordingly to their industries and niches. A must have.

8. Scoop.it

Scoop.it allows you to easily find and share amazing & relevant content to your social networks, blogs and lots more! This saves time for you to find and also going back to our many social media pages to share. Scoop.it allows you to find months of great work in a short time and easily share to your networks without much hassle.

9. Pocket

Pocket is another crowd favorite for marketers that are always on the go and need to consume content during transit. Pocket is a great place to start and collecting your content to use and share later. Pocket are able to keep interesting articles, images and videos in one place for later reference. Pocket is available as a standalone app that fits in your phone which allows more accesibility on mobile.

keyword-research-tool

Keyword Research Tool

10. SEMRush

Yes, now i know why my competitors got that rank higher than me. SEMRush allows users to check what their competitors are ranked for and additional information for the search. This is also #1 for Playmear to find some cheeky keywords to get rank by.

11. Google Keyword Planner

Formerly known as Google Keyword Tool, now it is a called Google Keyword Planner, which allows you to find seed keywords and phrases for your business page and also allow to come up with a basic to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.

12. Ubersuggest

An uber awesome tool to find long tail keywords to be included into your website and find better long tail keywords. Uber suggest is considered the best (free) tool to expand on a base keyword and find long tail variations to talk about / include in your article.

web-analytics-tool-playmear

Website Analytics Tool

There is a lot of tools out there that come with their own built performance analytics. Take for an example,  Google Analytics has geolocation analytics that shows where your traffic is coming from. It is still however to have a few different specialised analytics tool to give you a birds eye view of what actually take place on your website.

13. Google Analytics

Having this is a standard and a must for most websites these days. Google has manage to keep improving its analytics into something of a power horse that can give you information of your website, visitors, how and where they come from and also the path they take through your sales funnel. A sexy function is what they do during their stay on your website in real-time.

14. Kissmetrics

This is a totally focused analytics that helps you to increase conversions across your website. This tool allows you to track your site visitors through their entire conversion journey and you can receive reports of which part of the funnel they are at. This helps you to fine-tune the entire website conversion process and allowing web marketers to increase sales and revenue.

15. Crazy Egg

This tool allow users to see what site visitors are doing on your web pages by using the power of heatmap technology.  It functions as when you see the site visitors mouse are located and where they click. It is said that eyes follows where the mouse moves although not 100% accurate but it gives you a ballpark idea of how they react in your website. This allows growth hackers and online marketers to do the minor or major tweaks to their website.

Easy Augmented Reality Creator

Easy Augmented Reality Creator

Conclusion

Have a try with some of the tools above, as some are free while others offer free trials! Playme AR allows users & publishers to create their own Augmented Reality Experience with only drag & drop. We have a free 2 Credits trial worth $40, Sign up now!

This is the end of the article and we hope that some of you may have learn something new and also to be able to share this with your friends or networks. We at Playme AR hope that our article will be of help to you all!

 

10 Brilliant Augmented Reality Marketing Ideas

Augmented Reality Marketing is being used by many brands to enhance their awareness, increase sales, improve customer experience and much more. It is not just a gimmick as it was 4-5 years ago. There are many ways to utilize augmented reality and allow them to stay as brand loyal advocates.

We will share with you how Playme AR Creator is able to allow you to do all these 14 amazing marketing ideas using the Augmented Reality as a leverage tool to better excite and engage customers through digitalisation.

Those that are not familiar with what augmented reality really is can refer to the article here or check out a summarised one below:

  • An augmented reality enabled Prints allows Digital Content to come alive through the Playme AR App.
  • It’s is a separate reality overlaying on top of a reality item such as flyers, prints, posters, packaging, billboards and more.
  • The added digital interactivity and also experience excites users about your product & leaves a great reminder bout the brand.
  • Augmented reality experience enabled products or services converts a higher percentage than other mediums.
  • Augmented reality allows products, prints and etc to come alive with animations, 3D, videos and more!
  • Amazing thing is, your users can see all this with a smartphone device which almost everyone has one already.
  • One more thing, Digital & Amazing content is consumed almost daily and augmented reality is bringing it over to prints!

So we’re ready for the precious ideas? Lets get to it.

Playme-AR-Apps-Creator

1. Entice users with exciting AR videos.

This is placed on the top of the list because due to the high effectiveness of Video Advertising for brands and also retainability.  There is a reason why Television advertising rate is high and also Youtube is attracting so many traffic to its site. It is said that video advertising will continue to grow into 2017 and beyond as one of the fastest growing digital advertising platform back in 2012.

Now you can add augmented reality videos on to your print advertisement to allow viewers to see the videos instantaneously without looking or searching for your brand videos. It is statistically shown that viewers remember more of the video than pictures and text. It is recorded that 73% of consumers will more likely make a purchase after watching a video. This is why marketing departments are changing their content development to feature more of video advertising or video generation to entice the high demand of video.

Out of the 1,000 respondents, as much as 96% mentioned that video was helpful when making purchasing decisions. At another junction, 87% found that businesses with videos are helpful for further research into the services or products of the same brand. The other section are video tutorials, guidelines and etc that 93% responded with amazing positiveness! Albeit the small sample, it gives insight into how business and brands uses video to inform and guide them both in the pre-purchase and also in the post-purchase is equally encouraging. We also see many companies are product placement in movies to subconsciously remind consumers.

Guess what, you can easily add videos overlaying your print advertising, This is easily done with our Playme AR Creator that your designers, or even single moms can drag & drop to attach videos to certain print designs. Try it now for free!

Screen Shot 2015-07-15 at 4.08.50 PM

2. Addon Images onto prints to increase effectiveness.

The next one on the list must have been predicted. After the video, pictures would have high conversion and also higher retention rate than common text and etc. Augmented Reality can extend the print with additional linked images to give users a perspective look at the product or services. It can be a photo with links to booking the product, buying the product or even to give more insights on the product and services.

We have also seen brands optimising their images and photos to improve understanding and according to a research by MDG advertising it is seen that content featuring compelling images averages 94% more total views than those without images. It gives a large picture of how advertising featuring images appear to capture attention more from those without images.

Based on surveys to consumers, they mentioned that high-quality images are influencing their purchasing behaviours. Clear, high-quality images are considered to effective influencing and also important by 67% of consumers and it carries more weight than the product description, information, and explanation.

With this in mind, Playme AR Creator allows business owners, marketing leaders to augment their prints, product packaging and etc with additional linked graphical contents. This can be used to unlock additional graphic products, images or hidden coupons to entice users.

Here’s also another idea for augmented reality junkies.

 

Photo Sharing

3. Image Capture Augmented Reality Experiences to Share on Social.

Augmented Reality experience is best shared and enjoyed with everyone and what better way to do it with social media and sharing directly with friends! The best marketing or advertising in this age leverages on the social networks to improve brand reach and awareness and to create a more personable audience engagement.

Having the Augmented Reality Marketing idea being shared on Facebook, Instagram, Twitter, or much more takes the advantage of high social visibility and peer recommendations. This in the end gives more bang for the buck in your ads and allows business to have more exposure from the public users point of view.

Campaigns can be made with augmented reality to allow users to snap selfies and share on social media to stand a chance to win something and also to allow users to be able to see the experiences their friends is seeing on the social network and more.

Once a friend share something interesting it gives the brand a notice and people can talk about it and also remind the public users about the brand. Remember having the masses share and promote a certain experience is much better than in your face advertising.

Augmented Reality gives everyone a reason to share “cool”, “exciting”, “interesting” things with friends, So brands like Starbucks, Mcdonalds, and more have used Augmented Reality to promote their brands through creative Christmas campaigns, and games. So try exploring on where Augmented Reality can be included into your marketing campaigns now.

 

Augmented-reality-click-to-call

4. Allow customers to contact you easily with Click-to-Call.

 

We’ve all been through the road where we saw an advertisement but failed to remember the number of the business or service. Augmented reality allows users to easily scan the advert and push a button to easily call the business premise. This is a little awkward for many but in time AR will grow to be more fluid and smoother to allow faster interaction and engagement from ads that matters to us. Having that extra benefits and reducing obstacles for customers allows business to convert much better and improve the marketing channel.

Have a call to action button on the advert with an augmented reality button, it can be an image of a product that activates the call button or even a person with a “call us” button on top of their head. Its all possible with Augmented Reality overlaying their print adverts.

gps-playmear

5. Adding Location & Lead your customers using GPS!

Having a business in a certain area with many other competing business could confuse your interested customers. Sometimes businesses have more than one outlets and it really helps if customers have GPS to go directly to your store. Most phones have a built in Google Maps that allows users to easily navigate to your shop. However adding the address and coordinates is a hassle.

Augmented Reality allows marketing with print ads easy with a click of a button, customers can easily call out Google Maps to go directly to your coordinates that is already preset with the Playme AR Creator. This allows customers to easily “get directions” capability to their desired outlets or branch.

Its no longer sufficient to place address on print ads but also to allow the ads to assist possible customers to connect to you easily with technology!

landingpages-playmear

6. Capture leads with links to your landing page or promo page.

This is another set of marketing ideas to add into the print ads with the help of augmented reality. This feature is so popular that when Smartphones was gaining tractions, marketers already build digital ads to have a mobile capability to capture leads on smartphone browsers. Leads allows marketing executives to collect data and also to build audiences around a certain campaign or promotion.

Lead pages allows business and marketers to create various campaigns such as register to download, register to claim promos, sign up for early bookings and customer feedbacks.

The key is to align it with the print design and add the added features and interactivity with augmented reality. Augmented reality is to allow print ads to convert better and allow marketers to get better conversions over the traditional prints.

Keeping it simple to a few inputs allows better conversion, no one wants to spend minutes to fill a form within an ad so simplicity is the key to higher conversions.

Let me give you an example, a newspaper print ad wants to know if there is interest in their new product line, so marketing team adds an AR to allow users to fill in a simple name, email and interest dropdown form of the interested colour of the new product. Users are diverted to the brand landing page and fills up. Once done the landing page assures that they are within the waiting list and a coupon code is given to their email so once the New Car is up and running they can claim the code. This allows the marketing team to understand what colour sells better and have higher requests.

So plan away for your next print ads.

360view-playmear

7. Enhancing with a 360 degree view of the product/service.

This is an interesting take into the real-estate industry, 360 degree view is nothing new of sorts with Google Streetview taking the world stage. However, Augmented Reality 360 allows property marketing team to add this capability directly into their property print ads, brochures, posters and pamphlets.

Allowing customers to view 360 degree views enables customers to discover the venue and property as if they are standing there experiencing the location and such. Guestcentric studies shows that with interactive media and also a possibility to add in 360 view of products, and premises keeps customers sticky longer than average time and hold their attention longer. Marketing is a success if a product/service is able to keep attention for a longer period.

A site with a 360 virtual tour and interactive media will receive 40% more views than a competitor’s site that is lacking media” (Source: Pew Internet Life Study).

Example of this use case is definitely in the real estate but not only confined to a physical property industry, it can be applied to Yachts, Automobiles, Interior Designers, hotels, and much more!

3D-augmented-reality-playmear

8. 3D Augmented Reality to visualise the products.

3-Dimensional objects are a great addition to marketing. Print advertising has always been trying to add 3D objects on to the adverts with graphical content and visualisation to always mesmerise the customers. Augmented reality allows marketers to easily add 3D content overlaying the print adverts and captivate the users with a more engaging digital content.

increase-sales-playmear

This application can be added onto many industries, namely property, products, tourism, and much more. The 3D allows users to explore the possibility of the product in a live form and also giving the customers more understanding over the project or product.

Lego did a campaign and saw an increase in sales conversion when augmented reality was used in the case and many other case studies have shown the when 3D is used, buyers don’t mind the extra payment to attain the object and product.

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9. Hidden Content overlaying the Print Advertisement unlocking Coupons & Promos.

Augmented Reality is a tool that can bridge the gap between offline and online which allows unlimited possibilities with our current marketing campaign. The idea of locking up the advertising with a coupon to give customers unlocking provides a little gamification element that allows them to hunt for the advertising and hopes of finding more coupons or hidden content.

This is applicable for magazine print ads that allows users to unlock the content with the augmented reality which then allows them to collect the coupon with a snap or a screenshot. Marketers can also add a special request that only coupon shared are able to be claimed.

buybutton-augmented-reality-playmear

10. Adding a buy-button into the print ads for e-commerce.

E-commerce is a big deal and as many users are browsing the internet through smartphone devices, will your print ad go without a buy button linking back to your advertisers pages? How about brands thinking of adding a connectivity function into their existing print ads. Having augmented reality adding a buy button allows users to easily scan at the aforementioned product or services and straight they can proceed to shopping cart and check out.

Playme AR creator is able to allow users to easily add their augmented reality buttons onto their print designs. Having a simple augmented reality picture of the product with a buy button below creates a very important reach as now print can also divert traffic back to the brands’ page.

E-commerce capability are now able to be spilled into traditional print ads with the help of augmented reality and soon in the future all papers will be coming to life with Playme AR!

Conclusion

Here’s our final verdict for the 10 Brilliant Augmented Reality, we believe they are as good as your execution and not to be left in the black and dark closet at home. These ideas are just a window into the unlimited possibilities of AR and also how it can help your brands’ marketing value. Hope you found some nice info from this blog and also we challenge you to a much better and more creative ways of using Playme AR app!~

Thank you for reading!

 

Augmented Reality vs. Virtual Reality Saga Will Be Decided By Content

Playme AR being in the market for a year and more, We’ve seen somethings that are eye opening and also amazing along the way. Many asked us why bank on Augmented Reality when Virtual Reality is so much bigger in hype, media, and popularity. Simple, we believe in the unlimited possibilities of mixing both together to form something that is close to Minority Report or even better Iron Man HUD system JARVIS.

First things first.

AR & VR is growing. 

Many critics say that its just a fad and it’ll die down. We believe these space is just in its infancy as it is with the era of smartphone prior to the invent of iPhone back in 2007. Many deny the common possibilities of having a glass that can augment information seamlessly and efficient enough. It was the same back then when no one believe a smartphone could have a HD quality camera, Internet browsing speed as fast as a desktop and much more. We are not tied with our smartphone as we are to our working laptops!

Many discredit the possibilities of an Augmented Reality App enabled world or even a Virtual Reality Chatrooms and etc. However many reputable research companies have time and time again predicts that there will be BILLIONS of AR enabled apps in smartphones. This has not even account a new device that has yet to be invented that could add an extra screen to our limited smartphone screens. We’ve seen Apple acquired the German juggernaut in the Augmented Reality space few months ago.  Magic backed by Google and also Facebook pushing Occulus Rift forward.

By Digi-Capital

By Digi-Capital

There will be no borders.

Many are sidelines and choosing sides. Augmented Reality and Virtual Reality fanboys are choosing their sides and also rallying behind giants acquisitions and investments. Even the media joins the flamewar with articles choosing which has greater market cap and advantages. They are both true being at the opposite of a spectrum but there are many ways to utilise both technology to enjoy a better ecosystem. There are areas where both are combined to create a mixed reality compassing of both augmented reality and virtual reality. Virtual Reality thrives in an absolute virtual world allowing users to create reenactments of historical events, or 360 view of a property interior and engaging fully immersive in the gaming world. Augmented Reality relay most of its digital content over the reality such as seen in Minority Report, or Iron Man’s HUD which giving the technology allows anyone to put up digital screens on walls, thin air, objects, even hologram is possible (only seen by the wearer of the device or through a device such as the Playme AR App). In the end, it will be the seamless integration of graphical content that will emerge as true winners.

by Kzero

by Kzero

Awesome Digital Content Will Be The New King!

Much can be true for the Augmented Reality and Virtual Reality world where beautiful digital content is appreciated and welcomed. As Youtube is hit with a waves of 360 view videos, it shows how great immersive tech will be in the future, where anyone can view 360 view inside the movie and imagine following the view from the hero’s front seat and being able to see different sets at different timing.

Technology will only keep advancing and as the world hungers for great content, there will come a time where it is easily available everywhere and being able to just push a button and a fully immersive hologram of yourselves is replicated by the computer to represent you somewhere in a board meeting room in the other side of the globe.

There are times where Playme AR team went for proposals and its always the content of digital 3D or animation videos that wins the client’s imagination and this is the direction the industry and world is moving. Consuming content no matter what the format and kind may be.

Ready for your company to innovate ahead with Augmented Reality Advertising?

We understands that being based in Malaysia and also having market access into the Southeast Asia being mostly developing countries, most companies don’t have big budgets for crazy animations & visual effects. We believe in working best with our clients to use the best available solution and our team will be there to professionally generate the contents you desire.

AR & VR is still relatively new technology to many and some say it might be obsolete in the coming years but we and so many others believe augmented reality and virtual reality is here to stay. Technology acceptance is growing and the budgets require to do certain digital content is getting lower such as a fully stiched 360 picture was costly 5 years back and now it can be easily stitched with a 360 Camera and capturing 360 degree HD quality video as well.

Getting the best available solutions and also providing the most amazing experience for our client (YOU) is our main priority and we always strive to give the best solutions. If your itching to try out yourself without reaching out to our lovely customer service, feel free to sign up for FREE and try out 2 FREE credits to bring alive your print with digital AR video or a hologram (Alpha Channeled) AR video.

Sign Me Up Now!

See you guys soon!

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