So you have heard of Augmented Reality also known as AR or even seen what Augmented Reality “AR” is. Well if you don’t to many of those that still clueless what augmented reality is then you should read on. It’s normal as statistics have shown that Augmented Reality apps is only about less than 100 million in total overall in global reach therefore it isn’t weird that many still don’t know what is augmented reality. Some that seen this will lament that it is a improved version of QR codes which is not the same thing. Its almost like comparing apples and oranges. QR codes uses image recognition technology the same as augmented reality does but Playme’s AR functions different is that it allows virtual overlays of digital content over the reality view such as pictures below.
As the world is getting hyped up with mobile & digital marketing, don’t forget that augmented reality can provide a lot of content into your marketing arsenal. Do take notice that many of the marketing still features print advertising over the forms of just paper, such as mugs, caps, magazines, posters and much more! As Pitney Bowes survey, a rough 76% of small businesses say their ideal marketing strategy would involve a combination of both print and digital marketing.
From our experience, it appears marketers are not so sure with the possible applications of augmented reality and the benefits it can bring to existing print marketing strategies and also its engagement levels to improve brand awareness. This is also the few reasons why Playme AR decided to write this post and content.
If your brand has offline presence such as shops, retails, or events, Augmented Reality can really be used to enhance the print marketing tools of your flyers, brochures, banners and billboards and enhances your marketing campaign out.
Augmented Reality is as the name suggested, augmenting the reality around us. To put it into geek terms, it is to overlay a digitalised / digitalized material that is superimposed or floats on top of any physical prints or objects. This technology was first mentioned of by L. Frank Baum back in 1901, and was further developed by Steve Mann in 1980s and was called Augmediated Reality whereby he created a glass called EyeTap.
View a sample video of Playme AR in action and augmented reality in tourism or art galleries to be exact.
Augmented Reality connect Digital Online with Offline World
On the years when QR Codes dominates the print world, nowadays the world is getting shifted by augmented reality scanners and it is formed with several Augmented Reality software providers. Many of which are solving a certain niche problems and offering variety of solutions to the industry. Augmented Reality apps allows users or business to connect their prints with virtual content and gaining analytics in the same time to monitor the offline campaigns.
As marketing is becoming more and more dense, it is hard to compete in the world without offering engagement or content to users and many have voiced that they are churning out 70% more content compared to last year as mentioned by Content Marketing Institute.
Print is shown to be on second placing with the good form of other ways to promote brands to consumers and many are investing heavily on videos, contents, high engaging contents and even interactive contents! It is also estimated that in 2015 around $18.5 billion will be spent on digital and online media, it will be surpassing all other mediums (The Guardian). Having Augmented Reality increasing the interactivity and bringing digital media to the world of prints around the world. As seen from the different aspects of advertising and promotion, having presence in the physical world still holds value and important element for branding
Such statistics shows the need for an more engaging approach to showcasing your product or services and the rise of media consuming is higher now than ever before with 44.9% spent on media in a day (eMarketer).
Consumers in the 21st century are more tech savvy than generations before, so this is how Augmented Reality can be brought into the marketing campaign to bridge the gap have long poison the prints as a disadvantage position against digital mediums. It works with smartphones and mobile devices which allows the Augmented Reality apps enriching the print experience and faster connectivity to more readily available content.
A great example is how Augmented Reality is used to bring alive the classic Moby Dick books for children to better illustrate the story and imagination!
Note: We at Playme AR would like to express that Augmented Reality is not full solid replacement for all your marketing activities and it should be considered as one of the marketing arsenal to enhancing your marketing content to your audience. It is a digital media investment and not a hype!
How To Apply Augmented Reality To Your Marketing Campaigns
The unlimited possibilities of Augmented Reality only means that the applications are by your creativity and imagination! Once you know the basics of the marketing objectives and the possibilities of Augmented Reality you can work towards such specifics objectivies. Augmented Reality can be used to enhance your product information, promotion of a brand new product, increase in sales or marketing a particular services.
Here’s a 5 examples of Augmented Reality Ideas with Playme AR Creator.
1. Augmented Reality Video – Instant Trailer of New Products/Services.
Video is fast becoming the medium for content showcase and also good form for explanation of the products and services. Most business have at least created one video for their business and most are left in Youtube, Facebook or Vimeo collecting dust without promotion. Many businesses have presence offline and forms of sales pitch are in brochures, flyers or posters. These can allow marketers to bring their videos onto the physical presence of their retail and prints.
If your business have flyers, brochures, posters and prints advertising, AR can help in bridging the offline and online gap thus increasing the value of the print media. This can be enhanced with AR video to showcase the product story or even a slight tease of what the product can do to solve their problems. This can also be enhance to bring users to a landing page of your product and convert them into joining a newsletter or signup for the new property project. It is also great to use as an extension of a bigger marketing campaign that compasses of digital and offline presence.
2. Hologram Sales Woman to showcase Property & Products
We have heard how Microsoft Hololens can change the world works in the future. Lets not wait and get to it now, Augmented Reality Apps such as Playme AR App can allow marketers to present their real life sales team over the product or sales brochure.
Customers may take their time to enjoy the content and enjoy the engaging hologram sales person over a period of time. Many clients prefer a hardcopy to ensure a valid and solid presence of the brand, which can be used to refer later on. Marketers can take this future with adding a Hologram to explain the products and even showcasing a real life client hologram with testimonials.
Buttons can be added to bring customers to landing page, checkout pages, or call button to the helpdesk for more information!
3. Adding A 3D Asset To Your Print Materials (Flyers, Brochure, Poster).
Real estate industries love this! Remember the days of bulky modelled buildings and the hassle of moving it around once it is assembled? Not to mention expensive to build for each project, what if Augmented Reality can extend that reach to each and every property brochures and flyers of the project?
Potential customers can now show their partners the look and feel of the property at anytime without the need for going over to the showcase units to view a glimpse of their dream house or property. Augmented Reality has disrupt how real estate selling is going to be in the years to come. These 3D application is not only restricted to properties and real estate as other industries can use the 3D to showcase the products, parts or items effectively! There are many brands that have used 3D augmented reality in their marketing with Lego, Mitsubishi and many more!
4. Augmented Reality 360 Degree View on Tourism, Real Estate, and Much More!
Have you ever wondered why tour agencies advertise with the destination in mind? It is to entice you feel as if you are there and also to give you a glimpse of what it could be like being there in the destination sipping margaritas and sunny beach!
Augmented Reality Apps can now give business a more bang for the buck with the 360 degree view functionality overlaying their existing print advertising and allowing more business to be more immersive than just a regular picture of the Hawaii beaches and Penthouse interior look.
The application can also give users a glimpse of the area they are going into before purchasing the travel package, or even the property itself, or the interior design that is computer generated before choosing the wrong design. This is also one of the marketing tactics of “try first, buy later” memo that allows users to feel how certain things look like before deciding and purchasing.
Augmented Reality 360 Degree View can be utilized in many industry such as tourism, business, real estate, interior design, theme parks, and much more!
5. Augmented Reality in Events & Showcases
Have you seen in shopping malls where public users play with a big LED screens that showcase a different reality than what they are standing? The National Geographic popularise this idea with creative animations and promoting the brands dominance over the nature and its expertise in nature documentaries.
Augmented Reality in events has many functions and comes in great size and content. Big business can use augmented reality interactivity as a crowd grabber in public spaces and also to launch great marketing campaigns across all areas.
Are You Ready For Your Augmented Reality Marketing?
This is our thoughts and ideas in creatively creating proper Augmented Reality Apps and ideas that is not only gimmicky but with a marketing purpose. We at Playme AR are really interested in what you can share and ideas.
If you believe AR can help in your marketing campaign and is looking to integrate this into your marketing strategy, feel free to contact us!
We do custom Augmented Reality Apps, and also Playme AR Creator that is our very own Simple Augmented Reality Creator Software which allows users to create their own Augmented Reality experiences over our Web AR Creator.
Psst. Pardon our self promotion.
Well, See you guys soon!
Playme AR Team.