Playmear Blog

Category: Tech (page 1 of 2)

Technology is always one step further into the future for the better of mankind in terms of making, techniques, crafts, usage, machines, computers and much more! These are all made to improve our lives and humans lifestyle…

20 Digital Marketing Tools that helps Online Marketers

Digital Marketing is very rooted into online businesses and to the businesses that rely heavily on online for revenue and business. We’ve break this article into 3 parts that allows easier tools for online marketers or even any individual marketers from home that needs that extra tools to help enhance their online business.  We will focus on 3 main core ideas we believe is essential for everyone to start first with online marketing.

3 Categories:

• Email Marketing

• Content Curation

• Content Creation

• Keyword Research

• Website Analytics Tool

Each category has 3 tools Playme AR team personally tried, heard reviews from first-hand clients or testimonials from others. We hope you can use them to further improve your business anid also to engage  in the online world more effectively. We shall start with the first category that we felt is very important to us and top the list. *The order does not signify importance*

email-marketing-playmear

Email Marketing

Email Marketing is still one of the best targeted platform to reaching out to clients and also businesses that can amass huge lists of very targeted and passionate emails (users) usually command a high converting sales rate due to the lists being very interested in the solution/product. Email Marketing is used in everyday life and with the age of mobile and internat chat apps such as FB Messenger, Whatsapp, Viber and many more Email Marketing still hold a huge deal since the first email was sent in 1971.

1. MailChimp

MailChimp has come a long way since its inception years back fighting in the email marketing space with players such as GetResponse, Aweber and many more. Today it is one of the most advance email marketing platform on the market. MailChimp’s ease of use and also simple platform struct allows amateur email maketers to get it up and running within 10 minutes.

2. Emma

While MailChimp is a very DIY email marketing system, Emma (abbreviation for email marketing) wants to make sure your always well covered with their known very amazing customer service. They are known for the fact they will assist you hands-on and is very good for busy or new email marketers!

3. Marketo

More advance email marketers should be familiar with Marketo, a platform that allows users to combine email into their entire automated marketing campaigns and also email marketing is not to be considered as the only part of a whole strategy as it is by itself a delicate strategy. Marketo is one of the few platforms that unify all marketing channels.

content-creation-playmear

Content Creation

Content is king, everyone know that it is important but whats more interesting is how do you come out with content? Beautiful as well to be able to share with your fans and followers. There are so many formats for content creators to go with such as infographics, blogs, videos and graphics. The biggest dilemma many face is missing one of the other elements. One can have a great blog but measly looking graphics which turn off readers. Thats why we decided to list our top favorites in this list.

4. Canva

This is an amazing web-based design tool that allows any average joe to create unique images to share on their blogs, social network, website, and more! Canva is very intuitive and allow users to create completely unique images from nothing or to improve self-uploaded photos. Its stock photos are available for only $1 a piece. Handy tool for social media images to use its ready made templates.

5. Piktochart

Another great web-based design tool is Piktochart which allow users to easily create beautiful infographics with exciting database of designs and items. The visual makes it much easier to add and edit statistical information and without worrying about design and time-consuming communication with designers.

6. Shakr

Video creation can never be easier with Shakr, a web-based video editing tool with categorical themes and templates readily available for you to add photos and scenes into the moving templated videos. This is helpful to create a more engaging content and make them easily available through your social media, blog and much more!

content-curation-playmear

Content Curation

Information, Content, A grade insights… An experience content creator will share the pain of always having to find time and to create exceptional content at almost most of the time. It is always best to have a few site of content curation tools or websites to help fill in some moment of blankness.

7. Feedly

There is so many blogs, websites, news and person to follow that it makes it hard to keep track all of them in your bookmark. Feedly makes it easy by allowing you to follow those sites and get all content in one single platform. They have many other categories and you can sort them out accordingly to their industries and niches. A must have.

8. Scoop.it

Scoop.it allows you to easily find and share amazing & relevant content to your social networks, blogs and lots more! This saves time for you to find and also going back to our many social media pages to share. Scoop.it allows you to find months of great work in a short time and easily share to your networks without much hassle.

9. Pocket

Pocket is another crowd favorite for marketers that are always on the go and need to consume content during transit. Pocket is a great place to start and collecting your content to use and share later. Pocket are able to keep interesting articles, images and videos in one place for later reference. Pocket is available as a standalone app that fits in your phone which allows more accesibility on mobile.

keyword-research-tool

Keyword Research Tool

10. SEMRush

Yes, now i know why my competitors got that rank higher than me. SEMRush allows users to check what their competitors are ranked for and additional information for the search. This is also #1 for Playmear to find some cheeky keywords to get rank by.

11. Google Keyword Planner

Formerly known as Google Keyword Tool, now it is a called Google Keyword Planner, which allows you to find seed keywords and phrases for your business page and also allow to come up with a basic to export up to 800 suggestions for most seed keywords and phrases. You can then use them to optimize your main business pages as well as come up with great topic ideas.

12. Ubersuggest

An uber awesome tool to find long tail keywords to be included into your website and find better long tail keywords. Uber suggest is considered the best (free) tool to expand on a base keyword and find long tail variations to talk about / include in your article.

web-analytics-tool-playmear

Website Analytics Tool

There is a lot of tools out there that come with their own built performance analytics. Take for an example,  Google Analytics has geolocation analytics that shows where your traffic is coming from. It is still however to have a few different specialised analytics tool to give you a birds eye view of what actually take place on your website.

13. Google Analytics

Having this is a standard and a must for most websites these days. Google has manage to keep improving its analytics into something of a power horse that can give you information of your website, visitors, how and where they come from and also the path they take through your sales funnel. A sexy function is what they do during their stay on your website in real-time.

14. Kissmetrics

This is a totally focused analytics that helps you to increase conversions across your website. This tool allows you to track your site visitors through their entire conversion journey and you can receive reports of which part of the funnel they are at. This helps you to fine-tune the entire website conversion process and allowing web marketers to increase sales and revenue.

15. Crazy Egg

This tool allow users to see what site visitors are doing on your web pages by using the power of heatmap technology.  It functions as when you see the site visitors mouse are located and where they click. It is said that eyes follows where the mouse moves although not 100% accurate but it gives you a ballpark idea of how they react in your website. This allows growth hackers and online marketers to do the minor or major tweaks to their website.

Easy Augmented Reality Creator

Easy Augmented Reality Creator

Conclusion

Have a try with some of the tools above, as some are free while others offer free trials! Playme AR allows users & publishers to create their own Augmented Reality Experience with only drag & drop. We have a free 2 Credits trial worth $40, Sign up now!

This is the end of the article and we hope that some of you may have learn something new and also to be able to share this with your friends or networks. We at Playme AR hope that our article will be of help to you all!

 

Augmented Reality vs. Virtual Reality Saga Will Be Decided By Content

Playme AR being in the market for a year and more, We’ve seen somethings that are eye opening and also amazing along the way. Many asked us why bank on Augmented Reality when Virtual Reality is so much bigger in hype, media, and popularity. Simple, we believe in the unlimited possibilities of mixing both together to form something that is close to Minority Report or even better Iron Man HUD system JARVIS.

First things first.

AR & VR is growing. 

Many critics say that its just a fad and it’ll die down. We believe these space is just in its infancy as it is with the era of smartphone prior to the invent of iPhone back in 2007. Many deny the common possibilities of having a glass that can augment information seamlessly and efficient enough. It was the same back then when no one believe a smartphone could have a HD quality camera, Internet browsing speed as fast as a desktop and much more. We are not tied with our smartphone as we are to our working laptops!

Many discredit the possibilities of an Augmented Reality App enabled world or even a Virtual Reality Chatrooms and etc. However many reputable research companies have time and time again predicts that there will be BILLIONS of AR enabled apps in smartphones. This has not even account a new device that has yet to be invented that could add an extra screen to our limited smartphone screens. We’ve seen Apple acquired the German juggernaut in the Augmented Reality space few months ago.  Magic backed by Google and also Facebook pushing Occulus Rift forward.

By Digi-Capital

By Digi-Capital

There will be no borders.

Many are sidelines and choosing sides. Augmented Reality and Virtual Reality fanboys are choosing their sides and also rallying behind giants acquisitions and investments. Even the media joins the flamewar with articles choosing which has greater market cap and advantages. They are both true being at the opposite of a spectrum but there are many ways to utilise both technology to enjoy a better ecosystem. There are areas where both are combined to create a mixed reality compassing of both augmented reality and virtual reality. Virtual Reality thrives in an absolute virtual world allowing users to create reenactments of historical events, or 360 view of a property interior and engaging fully immersive in the gaming world. Augmented Reality relay most of its digital content over the reality such as seen in Minority Report, or Iron Man’s HUD which giving the technology allows anyone to put up digital screens on walls, thin air, objects, even hologram is possible (only seen by the wearer of the device or through a device such as the Playme AR App). In the end, it will be the seamless integration of graphical content that will emerge as true winners.

by Kzero

by Kzero

Awesome Digital Content Will Be The New King!

Much can be true for the Augmented Reality and Virtual Reality world where beautiful digital content is appreciated and welcomed. As Youtube is hit with a waves of 360 view videos, it shows how great immersive tech will be in the future, where anyone can view 360 view inside the movie and imagine following the view from the hero’s front seat and being able to see different sets at different timing.

Technology will only keep advancing and as the world hungers for great content, there will come a time where it is easily available everywhere and being able to just push a button and a fully immersive hologram of yourselves is replicated by the computer to represent you somewhere in a board meeting room in the other side of the globe.

There are times where Playme AR team went for proposals and its always the content of digital 3D or animation videos that wins the client’s imagination and this is the direction the industry and world is moving. Consuming content no matter what the format and kind may be.

Ready for your company to innovate ahead with Augmented Reality Advertising?

We understands that being based in Malaysia and also having market access into the Southeast Asia being mostly developing countries, most companies don’t have big budgets for crazy animations & visual effects. We believe in working best with our clients to use the best available solution and our team will be there to professionally generate the contents you desire.

AR & VR is still relatively new technology to many and some say it might be obsolete in the coming years but we and so many others believe augmented reality and virtual reality is here to stay. Technology acceptance is growing and the budgets require to do certain digital content is getting lower such as a fully stiched 360 picture was costly 5 years back and now it can be easily stitched with a 360 Camera and capturing 360 degree HD quality video as well.

Getting the best available solutions and also providing the most amazing experience for our client (YOU) is our main priority and we always strive to give the best solutions. If your itching to try out yourself without reaching out to our lovely customer service, feel free to sign up for FREE and try out 2 FREE credits to bring alive your print with digital AR video or a hologram (Alpha Channeled) AR video.

Sign Me Up Now!

See you guys soon!

Can Augmented Reality be used in Marketing Campaigns

So you have heard of Augmented Reality also known as AR or even seen what Augmented Reality “AR” is. Well if you don’t to many of those that still clueless what augmented reality is then you should read on. It’s normal as statistics have shown that Augmented Reality apps is only about less than 100 million in total overall in global reach therefore it isn’t weird that many still don’t know what is augmented reality. Some that seen this will lament that it is a improved version of QR codes which is not the same thing. Its almost like comparing apples and oranges. QR codes uses image recognition technology the same as augmented reality does but Playme’s AR functions different is that it allows virtual overlays of digital content over the reality view such as pictures below. 

Playme AR App - Overlaying the Digital over Reality.

Playme AR App – Overlaying the Digital over Reality.

As the world is getting hyped up with mobile & digital marketing, don’t forget that augmented reality can provide a lot of content into your marketing arsenal. Do take notice that many of the marketing still features print advertising over the forms of just paper, such as mugs, caps, magazines, posters and much more! As Pitney Bowes survey, a rough 76% of small businesses say their ideal marketing strategy would involve a combination of both print and digital marketing.

From our experience, it appears marketers are not so sure with the possible applications of augmented reality and the benefits it can bring to existing print marketing strategies and also its engagement levels to improve brand awareness. This is also the few reasons why Playme AR decided to write this post and content.

If your brand has offline presence such as shops, retails, or events, Augmented Reality can really be used to enhance the print marketing tools of your flyers, brochures, banners and billboards and enhances your marketing campaign out. 

So… What is Augmented Reality?

 

Augmented Reality is as the name suggested, augmenting the reality around us. To put it into geek terms, it is to overlay a digitalised / digitalized material that is superimposed or floats on top of any physical prints or objects. This technology was first mentioned of by L. Frank Baum back in 1901, and was further developed by Steve Mann in 1980s and was called Augmediated Reality whereby he created a glass called EyeTap.

It is not until Hirokazu Kato, a Japanese created the open-sourced ‘ARToolKit‘ back in the early 2000’s that allow developers and engineers to combined digital graphics on top of the reality world.

View a sample video of Playme AR in action and augmented reality in tourism or art galleries to be exact.

Augmented Reality connect Digital Online with Offline World

On the years when QR Codes dominates the print world, nowadays the world is getting shifted by augmented reality scanners and it is formed with several Augmented Reality software providers. Many of which are solving a certain niche problems and offering variety of solutions to the industry. Augmented Reality apps allows users or business to connect their prints with virtual content and gaining analytics in the same time to monitor the offline campaigns.

As marketing is becoming more and more dense, it is hard to compete in the world without offering engagement or content to users and many have voiced that they are churning out 70% more content compared to last year as mentioned by Content Marketing Institute.

Print or Offline Promotion

Print or Offline Promotion

Print is shown to be on second placing with the good form of other ways to promote brands to consumers and many are investing heavily on videos, contents, high engaging contents and even interactive contents! It is also estimated that in 2015 around $18.5 billion will be spent on digital and online media, it will be surpassing all other mediums (The Guardian). Having Augmented Reality increasing the interactivity and bringing digital media to the world of prints around the world. As seen from the different aspects of advertising and promotion, having presence in the physical world still holds value and important element for branding

Such statistics shows the need for an more engaging approach to showcasing your product or services and the rise of media consuming is higher now than ever before with 44.9% spent on media in a day (eMarketer).

Consumers in the 21st century are more tech savvy than generations before, so this is how Augmented Reality can be brought into the marketing campaign to bridge the gap have long poison the prints as a disadvantage position against digital mediums. It works with smartphones and mobile devices which allows the Augmented Reality apps enriching the print experience and faster connectivity to more readily available content.

A great example is how Augmented Reality is used to bring alive the classic Moby Dick books for children to better illustrate the story and imagination!

Moby Dick Augmented Reality

Moby Dick Augmented Reality

Note: We at Playme AR would like to express that Augmented Reality is not full solid replacement for all your marketing activities and it should be considered as one of the marketing arsenal to enhancing your marketing content to your audience. It is a digital media investment and not a hype!

How To Apply Augmented Reality To Your Marketing Campaigns

The unlimited possibilities of Augmented Reality only means that the applications are by your creativity and imagination! Once you know the basics of the marketing objectives and the possibilities of Augmented Reality you can work towards such specifics objectivies.  Augmented Reality can be used to enhance your product information, promotion of a brand new product, increase in sales or marketing a particular services.

Here’s a 5 examples of Augmented Reality Ideas with Playme AR Creator.

1. Augmented Reality Video –  Instant Trailer of New Products/Services.

Video is fast becoming the medium for content showcase and also good form for explanation of the products and services. Most business have at least created one video for their business and most are left in Youtube, Facebook or Vimeo collecting dust without promotion.  Many businesses have presence offline and forms of sales pitch are in brochures, flyers or posters. These can allow marketers to bring their videos onto the physical presence of their retail and prints.

Simplon Line in Switzerland (by Arjan den Boer)

Simplon Line in Switzerland (by Arjan den Boer)

If your business have flyers, brochures, posters and prints advertising, AR can help in bridging the offline and online gap thus increasing the value of the print media. This can be enhanced with AR video to showcase the product story or even a slight tease of what the product can do to solve their problems. This can also be enhance to bring users to a landing page of your product and convert them into joining a newsletter or signup for the new property project. It is also great to use as an extension of a bigger marketing campaign that compasses of digital and offline presence.

2. Hologram Sales Woman to showcase Property & Products

We have heard how Microsoft Hololens can change the world works in the future. Lets not wait and get to it now, Augmented Reality Apps such as Playme AR App can allow marketers to present their real life sales team over the product or sales brochure.

Hologram Sales Girl

Hologram Sales Girl

Customers may take their time to enjoy the content and enjoy the engaging hologram sales person over a period of time. Many clients prefer a hardcopy to ensure a valid and solid presence of the brand, which can be used to refer later on. Marketers can take this future with adding a Hologram to explain the products and even showcasing a real life client hologram with testimonials.

Buttons can be added to bring customers to landing page, checkout pages, or call button to the helpdesk for more information!

3. Adding A 3D Asset To Your Print Materials (Flyers, Brochure, Poster).

Real estate industries love this! Remember the days of bulky modelled buildings and the hassle of moving it around once it is assembled? Not to mention expensive to build for each project, what if Augmented Reality can extend that reach to each and every property brochures and flyers of the project?

Real Estate Augmented Reality

Real Estate Augmented Reality

Potential customers can now show their partners the look and feel of the property at anytime without the need for going over to the showcase units to view a glimpse of their dream house or property. Augmented Reality has disrupt how real estate selling is going to be in the years to come. These 3D application is not only restricted to properties and real estate as other industries can use the 3D to showcase the products, parts or items effectively! There are many brands that have used 3D augmented reality in their marketing with Lego, Mitsubishi and many more!

4. Augmented Reality 360 Degree View on Tourism, Real Estate, and Much More!

Have you ever wondered why tour agencies advertise with the destination in mind? It is to entice you feel as if you are there and also to give you a glimpse of what it could be like being there in the destination sipping margaritas and sunny beach!

Augmented Reality Apps can now give business a more bang for the buck with the 360 degree view functionality overlaying their existing print advertising and allowing more business to be more immersive than just a regular picture of the Hawaii beaches and Penthouse interior look.

360 Degree View

360 Degree View

The application can also give users a glimpse of the area they are going into before purchasing the travel package, or even the property itself, or the interior design that is computer generated before choosing the wrong design. This is also one of the marketing tactics of “try first, buy later” memo that allows users to feel how certain things look like before deciding and purchasing.

Augmented Reality 360 Degree View can be utilized in many industry such as tourism, business, real estate, interior design, theme parks, and much more!

5. Augmented Reality in Events & Showcases

Have you seen in shopping malls where public users play with a big LED screens that showcase a different reality than what they are standing? The National Geographic popularise this idea with creative animations and promoting the brands dominance over the nature and its expertise in nature documentaries.

National Geographic AR

National Geographic AR

Augmented Reality Kiosks

Augmented Reality Kiosks

Augmented Reality in events has many functions and comes in great size and content. Big business can use augmented reality interactivity as a crowd grabber in public spaces and also to launch great marketing campaigns across all areas.

 

Are You Ready For Your Augmented Reality Marketing?

This is our thoughts and ideas in creatively creating proper Augmented Reality Apps and ideas that is not only gimmicky but with a marketing purpose. We at Playme AR are really interested in what you can share and ideas.

If you believe AR can help in your marketing campaign and is looking to integrate this into your marketing strategy, feel free to contact us!

We do custom Augmented Reality Apps, and also Playme AR Creator that is our very own Simple Augmented Reality Creator Software which allows users to create their own Augmented Reality experiences over our Web AR Creator. 

Psst. Pardon our self promotion.

Well,  See you guys soon!
Playme AR Team.

Pepsi Max – “Time Tunnel”

pepsi_max

Pepsi Max has now targeted many unsuspecting people with their interactive ads on the street. This action was taken place a tunnel at the London Bridge which  targeted unsuspecting commuters with unbelievable AR experience involving images of robots, and dinosaurs. It appears suddenly in front of them seemingly from nowhere.

Previously, Pepsi Max had created 2 augmented reality campaigns:

1. Bus Shelter | Oxford Street, London.

2. Halloween Prank in London Cinema.

The Time Tunnel Stunt, from AMV BBDO; a creative agency based in the UK featured augmented reality technology and stereo projection to make the animations appear in front of any passerby. Animations which including  sound effects and full lighting were make them shocked when they saw lights flickering. Scary augmented things such as roaring dinosaur, cyborg in action and  a flying UFO were there in the display screen. The reactions and responses from the passerby were tremendously brings an amazing experience. It is also to give them an unbelievable moment in their day.

This is the latest segment of the “Unbelievable” campaign of Pepsi Max which started on 5th December 2014. This online film called “Time Tunnel”, which is now available on the Youtube official channel of Pepsi Max. The campaign was created by AMV BBDO and Grand Visual (same agency who did the augmented reality “Bus Shelter” earlier this year).  The video was produced by HSI, and Freuds handled the PR. Now the video has been viewed over more than 2,520,000 views after 5 days the video uploaded.

Watch their reactions in this video:

What are your thoughts?

Do you want to feel the kind of unbelievable experience? Do you think using augmented reality technology, Pepsi Max can draw some attention of getting more consumers? Feel free to share us your views and thoughts about Pepsi Max in the comments section below.

US Postal Service with Augmented Reality

The US Postal Service (USPS) has unveiled an augmented reality (AR) app as a part of highlights of a new holiday campaign. The objective of US Portal Service is to attract more business from direct-mail marketers.  USPS customers are able to use the app to scan around 156,000 blue collection boxes throughout the country into a holiday mobile experience. The boxes are available in around the corners of the town or city. Thus, people can have this great experience anywhere they like.

USPS AR App

User must download the USPS AR App in order to be able to view the augmented effect. With augmented reality technology, user will be able to see a “magical mailbox” message such as dancing penguins, flashing holiday lights and followed by reminders to order shipping boxes and stamps. The Postal Service will provide a different animation each week when the users are scanned the blue mail collection boxes with this app.

Credit: WashingtonPost

Credit: WashingtonPost

Use of AR by the Postal Service

The Postal Service started to use this augmented reality technology in late 2013 and tested it on the year 2014 through different campaigns, which including one of the campaigns focused on the movie “The Amazing Spider-Man 2″. USPS already started their promoting the AR feature with mailers to every U.S. household. Start download this app and at least give it a shot to scan the blue mailboxes that are located different city or town.

Availability

The USPS AR app is available at iTunes App Store or Google Play, for users who are interested to give it a shot.

Download it (iOS and Android):

app_storegoogle_play

What are your thoughts? What do you feel about that?

Are you going to download the USPS AR App? Is it useful and helpful for you? Feel free to share us your views and thoughts and leave in the comments below.

Credits: Prnewswire.com and WashingtonPost.com

Augmented Reality Blog Post courtesy of Playme AR
#augmentedrealitymalaysia #augmentedrealityasia #playmear #ar #playme #augmentedreality

Navigation System “iNavi X1″ with Augmented Reality (AR)

Credit: Businesskorea.co.kr

Credit: Businesskorea.co.kr

Thinkware has introduced its navigation system called “iNavi X1″ which embedded with augmented reality technology includes advanced driving assistance system (ADAS).  It is integrated with a cutting-edge driver system, during its launch event in Seoul on December 1st.

Thinkware AR’s solution called “Extreme AR” provides direction such as real-like roads images and information about routes.  Therefore, drivers won’t have to worry about finding their way/direction or getting lost any longer. It comes with the ADAS features and functionality that includes lane departure warning system (LDWS). The LDWS system will warn the driver when their vehicles begins to move out of its lane as well as the system will notifies the driver of the movement lanes.

It is also comes together with high precision features like “Extreme Air 3D”, the real 3D map, and “Drone View” which provided by the Extreme 3D.  Meanwhile, the “Drone View” gives a clear aerial view of the road direction and understanding of routes. Availability:  The iNavi X1 is determined to be launch on December 8th, and the retail  price still remain unknown.

Thinkware president Lee Heung-bok said, “With the iNavi X1 that embodies 17 years of technical know-how, we’d like to lead the navigator market in the new year.”

What are your thoughts about iNavi X1?

Feel free to share your views and thoughts in the comments below.

Credit: Korea Bizwire

Augmented Reality Blog Post courtesy of Playme AR
#augmentedrealitymalaysia #augmentedrealityasia #playmear #ar #playme #augmentedreality

2014 Christmas Coin with Augmented Reality

Credit: CoinNews

Credit: CoinNews

Hohoho! Santa Claus is coming to town. Christmas Day is coming soon!

This 2014 “Season’s Greetings” Christmas coin from Perth Mint of Australia released incorporates an “augmented reality” feature which allows the coin to be transformed into a multimedia portrayal of Santa Claus via your smartphones or tablets.

The multimedia portrayal can be experienced using the free DAQRI application. But first, a user must download the free DAQRI application from the iTunes App Store or Google Play. With DAQRI application, users are able to watch the story of Christmas come alive on the coin, the experiences of delightful imagery as well as sound effect of Santa delivering the Christmas coin by holding their device’s camera over the reverse of the coin.

Credit: Perth Mint

Credit: Perth Mint

The 2014 50c Christmas Silver Proof Coin from Perth Mint of Australia with a Christmas-themed coin “augmented reality” feature. This video demonstrates how the “augmented reality” feature appeared on the Christmas coin using via smartphones or tablets.

Availability

DAQRI application available on iTunes App Store and Google Play.

app_storegoogle_play

Packaging and Ordering

Credit: Perth Mint

Credit: Perth Mint

Each coin reach at place encapsulated, housed in a display case and set within a custom-designed Christmas-themed shipper that accompanied by a Certificate of Authenticity. All the instructions are included in the packaging.

The 2014 50c Christmas Silver Proof Coin may be ordered from the Perth Mint of Australia. For more info, please visit Perth Mint product page.  No more than 5,000 of the 2014 Christmas 1/2 oz Silver Proof Coins will be released.

What do you think?

Feel free to share your views and thoughts about this Christmas-themed coin from Perth Mint of Australia. Happy December Everyone!!!

Credit: PerthMint.com.au

Augmented Reality App Pyro – Burn It All!

Source/Credit: DynamicDust

Source/Credit: DynamicDust

Source/Credit: DynamicDust

Source/Credit: DynamicDust

Waiting for so long to watch your boss’s car destroy? With “Pyro” you can do whatever you want. It is a fun simulation game where you can watch your boss’s car burn down and this might help you to fulfill your dreams in AR world.

It is a very innovative augmented reality app where you can use your fingers to create fire effects on the screen and burn everything that you wanted as well. Awesome right? No limitation!

This augmented reality effect will be magnify when you add sound effects and modify the size of fire effects and explosions.

Availability

The app is now available for iOS smart devices. Suitable for iOS 7 or later.  Get this app now to see the fire and explosion effects around you!

CHECK OUT PYRO! Download it and play now.

app_store

What can “Pyro” do for you?

  • Create chaos
  • Set the world on fire (virtually)
  • Able to add fire effects to the image from your camera.
  • Able to draw fire effects using fingers in real time.
  • Realistic feeling and looks real explosions.
  • Able to resize and modify the fire and explosion effects.
  • Cool sound effects included with camera sounds
  • Share your “HOT” videos via social media on Facebook, Twitter, Youtube, and email as well.

What are your thoughts about Pyro?

Feel the heat and burned? What are you waiting for? Download the app now and share with your friends. Feel free to leave your views and thoughts in the comments below.

Credit: DynamicDust

 

Use Google Search Effectively

Google Search

Searching something using Google Search is really simple; one simple search and you already found what you’ve wanted within the first page – Google is also getting smarter day by day with updates (just hope they don’t emerge as Skynet).

But then again, there are times that you don’t really get what you want. Especially those hard-to-find information that is buried deep in the Internet; you’ll need more than just simple sentences to use Google Search effectively.

A study in 2011 at Illinois Wesleyan University reveals that fewer than 25% of their students could perform a “reasonably well-executed search”. I’m pretty sure that only a small percentage of Google Search users can search effectively as well.

Dig out all the information you want by using all these special keywords and you’ll be searching at Google much more effectively in no time!

Be Specific:

When searching something with specific information; you’ll have a higher chance to uncover what you want.

  • If you want to search anything from a particular website, add in “site:“, the domain of your choice, and the query. Example: searching “site:augmentedrealitytrends.com events” will return you webpages of Augmented Reality Trends that contains the keyword “events”.
  • You can also search for sub-domains of a website using the first tip by adding a forward slash, and the page name. Example: searching “site:augmentedrealitytrends.com/virtual-reality” will return you posts from Augmented Reality Trends which are from the “Virtual Reality” category.
  • You can even find posts from your favorite authors by adding in the “author: ” tag. Example: “author: Brian Ashcraft” (don’t forget to add in the space after the colon!). Also, you can search for a particular genre: “(genre) author: (author)“.
  • The “intitle:” tag is really helpful if you are struggling to find what you want; it displays results that contains the keyword. Example: “intitle:augmented reality“.

Format:

Searching something with a particular file format in common? You can add in “filetype:” after typing in your query to narrow down your searching scope!

  • If you want to search any Photoshop files for example: type in “filetype:psd“.
  • You’re not just limited to image files, you can search for document files as well! Like “docx”, “pdf” and so on!

Broadening Your Search:

If you want to search something in general, the asterisk (*) is a powerful wildcard that can be useful!

  • Since it is a wildcard, it can fill in the blanks your queries. Example, “cats are *” can return you results from “cats are funny” to “cats are evil“. Yes, cats can be really, really funny and can be evil too.

 

These are only some of the keywords that you can use to improve your search results and get what you want; there are more ways you can search effectively in the Internet.

Why not you try digging out more information on how to search Google much more effectively; using those techniques that you’ve just learnt?

Do keep in mind that Google will add and change those search methods in the future though. Happy Google searching!

PhotoMath App – Solve Math Problems

PhotoMath / Credit: Microblink

PhotoMath / Credit: Microblink

Some students love maths so much, but some of them don’t love it. Is it solving maths and equations problem are so difficult even thou you are owning a calculator? But what if you could use smartphone in the classroom to solve your maths and equations problem? That would be great if students could bring their smartphone to school. There’s a secret behind PhotoMath.  PhotoMath is a free app which instantly solves math problems using your smartphone  cameras. This app uses optical character recognition (OCR) technology to detect and read the maths equation and instantly displays the correct answers. It is really helps a lot and very useful for students who have issues to solve the mathematical problems.

PhotoMath / Credit: WindowsCentral

PhotoMath / Credit: Windows Central

PhotoMath app has its limitation to calculate and solve math problems. For now, PhotoMath app only can hold basic math problems such as fractions, decimal numbers, linear equations, and several functions like logarithms. You can position the math problem you want to solve within the red frame and then instantly pop-out an answer.

PhotoMath / Credit: Microblink

PhotoMath / Credit: Microblink

Here is a video demo to show you how PhotoMath app really works.

To see how PhotoMath’s cool in action, watch the video below:

Availability

PhotoMath is a free app and available for both iOS and Windows Phones. Android version will be released next year – 2015. If you haven’t try out this PhotoMath App, then it is time for you download this app and help your kids to solve the math equations much easier and simpler way.

Download available at:

app_storewindows_phone

What are your thoughts about the PhotoMath app?

Do you think this PhotoMath App will help young generation in the future? Do you feel it is very useful for the students or will it make students become unwilling to study? Feel free to share us your thoughts and views in the comments below.

 

 

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