Playmear.com was honoured to have been selected as Malaysia’s MaGIC Top 15 Startups for Echelon Asia Summit Singapore 2015! We are delighted to have been selected and being able to showcase Playmear.com to the Singaporeans and the global audience there with MaGIC.
E27’s Echelon Asia Summit Singapore boast a wide array of audiences with more than 2500 spanning from across Asia with investors, business partners and startups from Japan, Taiwan, China, Singapore, Malaysia, Thailand, Bangladesh and more!
Some little meaning behind the word of MaGIC or “Malaysian Global Innovation & Creativity Centre” headed by the Ministry of Finance of Malaysia and helmed by Cheryl Yeoh and the amazing teammates such as Warren Leow, Evelynn and much more at MaGIC Cyberjaya!
The Journey to Singapore Starts at 3AM Penang Time.
Playmear being based in Penang would need Alvin Ooi & Iz Phang to get up at 3AM and be ready for the plane to Kuala Lumpur International Airport (KLIA). We packed our bags and got into the plane at 5.50AM which allows us to reach KLIA by 6.30AM. Just in time for the Rush Hour, we hop a ride through GrabTaxi and reached MaGIC at 8AM, making us one of the first few to reach MaGIC.
Alas, we have started our journey to Singapore at 9am, The bus was quickly filled with our bags and promotional items! We then proceed on riding it to the Echelon with bustling activities from within the bus with chatters and discussion.
We arrived in Singapore at 4pm and after a brief and quick check-in into the Hotel Capri beside the Singapore Expo, we proceeded to setting up our booth at the event space. We also managed to register first on 22nd to avoid the morning rush that have happened in Tech in Asia’s conference.
Day ONE 22nd June 2015
We are ready for the crowd! However we find the Malaysian Pavillion placement a little awkward with it being placed at the end of the expo, although its infront of the conference hall. The crowd did start to warm up at 11am and we didnt even have the time to drink and eat our lunch.
Experiences on the first day was overwhelming and as we forge alliances with market partners and also introduction to possible investors, we’d like to say the event was very diverse and having met so many different types of industry and market leaders such as SPH, Media Prima, and companies from Bangladesh, Thailand and more!
As there are more and more interested parties approaching the booth and the response was amazing! People from around Asia couldn’t believe their eyes that there is so much exciting startups from Asia and especially Malaysia. People from Kazakhstan was talking to Alvin Ooi on how to use the Playme AR Creator.
We met many curious and also AR partners that will be forged along the way, including from Bangladesh, Thailand and also Taiwan! The crowd on day one and day two was very much different and this is a good thing, having two different segments is always better than same one.
Next comes the wefie of MaGIC and Startups!
The whole group was a lively one and it helps brighten the Malaysian Pavillion and some experience that we found is that the more enthusiast we are about our product the better it helps to influence others and ahem investors! We also notice that sometimes not all investors will visit the booth of every startups so do make sure to walk around the event with your name card ready and stop any investors that may be walking around the event. We managed to grab a couple of would be investors contacts through this method.
Before ending Day One, Cheryl Yeoh CEO of MaGIC sat down and opened a round sharing session with the startups and was listening to Giden Lim from Bloomthis to know what situation they are and how she can help them out. She then shares her startup war story which i feel really relates to how many of us are feeling at the moment. She mentioned a few things, make sure your startup have enough runway to last, at least 6 months of runway and make sure to list out your List A, B, and C investor list before hunting down any investors and blindly wasting time at the wrong investor. She shared that value and mystique goes hand in hand, startups have to generate buzz of themselves and also think of it as value proposition whereby startups are the prize and how to make investors keen to invest in us! Things such as traction, monthly active users, revenue, and growth are the beautiful traits in this startup ecosystem! So work on them while keeping the investors updated to the situation so that closing a round is possible in 2-3 months time!
We end the day with a meeting for the top 15 to pitch in a private event for investors. Hope Playmear.com can raise funds soon!
The day ended with this meeting and Evelyn was like our group leader, leading us with the schedules and know-hows! Thanks Evelyn! We ended the day with a bang and Day Two will get even better!
Day TWO 23 June 2015
We had a light morning breakfast and resume our conference day with a light bread and 2 half boiled eggs! Today was the day where i learnt that having an awesome friendship among startup leaders are what helps us to grow more, they’ve been through and gone through experiences and can relate to us more easily. Ray Chung from Wonderlist is someone i like to give thanks and with his guidance on how to explain your valuation and proper visioning, he really did helped us to grow alot in the span of two days!
The amazing friend that was helping guide me throughout the conversation and when a man is really kind, he gives. Ray taught me the lesson from a financial background perspective, being a financial graduate himself and also years of experience as a real estate agent. He said “Prepare on the how and what you want to spend with the investment and be sure to prepare an end goal for your investors” and taught me how to prepare by aiming how many paid users by 1 year time and what is the value it provides in a year. He also mentioned that “Investors don’t want to be there when you made it, they wanna follow you on the journey to IPO or EXIT, you got to show them a destination with statistics (traction) or (validation).” Thank you bro!
The next one on the list is Bloomthis co-founder Giden Lim whom we find very respectable as he managed to grow his startup on a 300% growth in 2 months time. He shows the sales record and its coming in at the same day on Day Two! He taught us how he grew his startup with just social media, blogging, guest blog by a local blog star and also being active on Instagram which is where most of his clients are! This gives me the motivation that we’re moving towards the right direction and i will also be sharing Playme AR’s learning and journey of earning our first 1000 users!
Next stop a impromptu video interview with the Turkish Airlines “Invest On Board” where they collect videos of startups and showcase them to potential investors flying with Turkish Airlines. Alvin Ooi did the interview for Playmear.com and Ray managed to submit his video interview as well. This was then proceeded into our next investment pitch of 3 minutes of pitch and also 1 minute for questions.
The pitch went well and many of the Malaysian startups did their best explaining their startups and many great and funny ones. One particularly stand out is Vincent Tong’s Printcious.com which focus on DIY gift printing platform that are able to print anything from mugs, t-shirts and much more! Expect something exciting from the Printcious guys with PlaymeAR soon!
The event went well into the evening and as the two day Echelon event comes to an end, there is the announcement of the Echelon Winners of 2015! Three startups from Asia won the event with PawnHero representing Philippines, myRealTrip representing South Korea, and ChaseFutures representing Malaysia!
Imagine meeting some of Malaysia’s heavyweight startups such as ChristyNg.com! She’s an amazing lady with amazing vision to revolutionise the women shoes industry with her designer made shoes and not to mention Do It Yourself shoes!
Featuring thelorry.com which has made revenue early on and has grown in KL and neighbouring cities! We did not manage to connect but we do know they are kicking *censored* in the logistics industry in Malaysia! Great to provide such a service that allows people to schedule and hire lorries for transportation and daily business logistics!
Every event is not complete without a proper after party! This was no different as well! The last night after party was a blast to remember by and just by looking at the queue to the club shows the full house event!
The days in Singapore also won’t be complete without a mamak supper session with the great people! Warren Leow from MaGIC leads the round into a surprisingly good supper food, *i guess we were too hungry after the setting up and networking session!*
Partnerships in Singapore being pushed forward with Jong Kim and Tom, both awesome people from Singapore and fascinating thing is they all met Iz Phang before in Penang, Malaysia!
Well guys, that was the last night at Singapore and the next day was some light breakfast with future Singapore Partners for PlaymeAR.com and also catchup with fellow MaGIC at our usual morning kopitiam with Ray Chung from Wonderlist, Giden Lim from Bloomthis, and Abner from Postoexpress!
See you guys!
“Simple Augmented Reality Online Software”
Giving Life to Prints.