• First Southeast Asian museum with interactive Hologram / Augmented Reality exhibitions
  • Both partners originate from Penang
  • Fully augmented exhibition on 12 Chinese Zodiacs


At MIPIM, its exhibitions are already more than a piece of painting on display – it is an active stage where guests are huge part of the story, without which the painting seems to take no meaning. They invite visitors to explore Penang and its traditions through a fun and interactive viewpoint, and promotes informative leisure with friends and family. In February, the museum has taken one more step further to make the visitor experience non-linear and added digital interactivity layer on the top of its exhibitions.

Just a month after Microsoft announced the futuristic HoloLens, holograms or Augmented Reality can be experienced here in Penang. Made In Penang Interactive Museum (MIPIM) and Playme AR (both originate from Penang) have partnered up to bring new interactive experiences with the help of the Augmented reality technology.

The technology known as Augmented Reality (AR) is giving life to wall arts and paintings with Digitally Engineered Animations and hologram style experience. It allows the visitors to interact with the piece of art on a new level and even take a picture with the real and virtual art. With the free Playme AR application on a handheld device (a phone or tablet), a visitor can scan paintings of 12 zodiacs and and start to interact with them, and see each of it to come to life with magic, fire and even some cheese!


AR technology:

  • Engages MIPIM visitors with digital AR holograms, making Penang stories more personal and mobile
  • Is edutainment – something that both educates and entertains for a more engaging, adaptive and fundamentally enjoyable visitor experience.


Additionally, there are six Interactive Kiosks here in MIPIM which utilise the Augmented Reality code on your entrance ticket; where different kiosks give you different ways to take photos. You can enjoy new experiences by downloading the free app into your smartphone, and start scanning the 12 zodiac specific art pieces + 5 more exciting paintings.


Chinese zodiacs

The Chinese Zodiacs are based on a twelve years cycle, calculated according to Chinese lunar calendar, where each year is represented by an animal. These 12 animal are (in order): rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog and boar.

People born in a certain animal year are believed to have attributes of that animal. For example, this coming New Year is a year of goat. According to the Chinese beliefs, people born in the year of goat are tender, polite, filial, clever, and kind-hearted. They have special sensitivity to art and beauty, faith in a certain religion and a special fondness for quiet living. They are wise, gentle and compassionate and can cope with business cautiously and circumspectly. In their daily life, they try to be economical. Women born in this year are willing to take good care of others, but they should avoid pessimism and hesitation. They are kind in heart and commonly have symmetrical figures and features.




Made In Penang Interactive Museum (MIPIM) is a first of its kind in Penang. In traditional museums, the exhibited pieces seem to depict a past that is long gone, a past in which the visitor is only – well – a visitor. MIPIM however, seeks to challenge the orthodox ‘see, don’t touch’ notion of a museum; instead MIPIM generously asks you to ‘come and be a part of Penang’s history! They are open every day from 9am until 6pm on weekdays, and from 9am until 8pm on weekends and public holidays.




Playme AR

Penang based Augmented Reality creator Playme AR brings digital interactivity to static objects and environments. Create Augmented reality experiences to boost engagement with digital media (videos, animations, 3D and audio), sharing, sales, and collect leads easily with this drag&drop DIY tool!





For more information contact:

Lim Wei Ping from Made in Penang Interactive Museum (ping@madeinpenang.com or +60 17 798 6119)

Alvin Ooi from Playme AR (alvinooi@playmear.com or +60 16 421 5387).


Other potential titles for PRESS

  • Next-generation museum experience already in Penang
  • Innovation for traditions: Augmented reality for more engaging Penang stories
  • First Southeast Asian museum to embrace next-generation technology: Hologram / augmented reality
  • Malaysia’s First Augmented Reality Museum in Penang!
  • 12 Zodiac coming to life in Penang Art Museum
  • Made in Penang: Local Startup giving life to Chinese Zodiac in Made In Penang Interactive Museum!

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